Trustpilot Group plc Due Diligence
Run due diligence on Trustpilot Group plc: check incident history and compliance and get alerts when suppliers or ownership change.
Denmark · owned by Independent (Denmark) · www.trustpilot.com · 22 vendors
Trustpilot Group plc is a Danish consumer review platform that enables consumers to share reviews of businesses and allows companies to collect and display customer feedback. Founded in Copenhagen in 2007, it operates a global online review community connecting businesses and consumers across numerous countries. The company is publicly listed on the London Stock Exchange (LSE: TRST) following its IPO in March 2021.
Resilience scores
- Digital Sovereignty: 9
- Digital Resilience: 10
- Financial Resilience: 5
Disruption prediction
Trustpilot Group plc: 1 critical incidents expected in the next three months, based on its recorded incident history.
Forecast estimates are rounded up to whole numbers.
No active incident reported (its status page, as of 2026-11-09 17:25 UTC)
17 of Trustpilot Group plc's 22 vendors have incident tracking.
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Services catalogue
8 services in catalogue across 3 categories; runs on 22 sub-vendors.
- TrustBox
- Personal Data Processing
- Customer Reviews
Insights
Last updated 2026-09-13 · revision 8
22 direct vendors, 221 subvendors
Direct vendors by controlling owner country (sample)
- France: 1
- United States: 19
- Australia: 1
Subvendors by controlling owner country (sample)
- Germany: 2
- Netherlands: 4
- Brazil: 1
Financials
Three-year financials
- 2023: revenue DKK 1.9B, EBIT DKK -0.1B, equity DKK 1.5B
- 2022: revenue DKK 1.7B, EBIT DKK -0.1B, equity DKK 1.5B
- 2021: revenue DKK 1.4B, EBIT DKK -0.3B, equity DKK 1.7B
Financial Resilience Score: 5/10
Trustpilot benefits from a highly recurring SaaS revenue model and a dominant position in the online review market, generating consistent positive operating cash flow. However, the company faces structural profitability challenges due to heavy sales and marketing investments, and operates in a highly competitive landscape dominated by tech giants. Low debt levels and a strong balance sheet provide adequate financial flexibility to navigate economic cycles.
Key strengths: Recurring SaaS revenue base, Positive operating cash flow, Low leverage and strong balance sheet, Established brand in consumer reviews
Risk factors: High customer concentration, Intense competition from Google and Yelp, Economic sensitivity of marketing budgets, Platform dependency risks
Revenue by geography
- Other: 30%
- United Kingdom: 22%
- Denmark: 18%
- Germany: 16%
- United States: 14%
Revenue by product/service
- SaaS & Subscriptions: 65%
- Pay-per-review & Performance: 25%
- Marketing & Other: 10%
Workforce by country
- Denmark: 620
- Other: 200
- United Kingdom: 180
- Germany: 110
- United States: 90
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