TVSquared

United Kingdom · www.tvsquared.com · 40 vendors

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 40 sub-vendors.

Insights

Last updated 2026-08-14 · revision 2

40 direct vendors, 306 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 9/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

TVSquared exhibits very high migration readiness, largely driven by its highly modern and cloud-native internal tech stack. The extensive use of Amazon Web Services (AWS), Docker for containerization, Kubernetes for orchestration, and Terraform for infrastructure-as-code indicates a strong adoption of practices that facilitate portability, reduce infrastructure lock-in, and streamline migration efforts. The presence of Scala, Python, Apache Spark, and Apache Kafka further supports a flexible and adaptable architecture. While the 'Total Services: 36' suggests a potentially complex ecosystem of integrations and dependencies that could add complexity to a full-scale migration, the core infrastructure components are exceptionally well-suited for migration. Key missing data points include specific regulatory environment details, data residency requirements, and financial stability, which could introduce unforeseen challenges or opportunities. The 'Vendor Lock-in Risk' is also unknown, which is a critical factor for migration readiness.

Compliance

10 in-scope frameworks identified; showing 3.

SOC 2 (source) — Assessment Required

TVSquared/InnovidXP is a cloud-based SaaS advertising technology platform that processes large volumes of customer data on behalf of enterprise advertisers and publishers. SOC 2 compliance is highly relevant and expected by enterprise customers in this sector. Risk is Medium because: (1) the absence of publicly disclosed SOC 2 certification does not mean it doesn't exist — SOC 2 Type II reports are typically shared under NDA with customers rather than published publicly; (2) enterprise ad tech customers routinely require SOC 2 reports as part of vendor due diligence; (3) if no SOC 2 report exists, this would represent a significant gap given the company's scale and enterprise customer base (including Fortune 500 brands). The risk is not High because SOC 2 is a voluntary framework, but the reputational and commercial risk of non-compliance is significant.

Evidence: https://www.innovid.com/privacy-policy, https://www.innovid.com/about-us

GDPR (source) — Partially Compliant

TVSquared (now operating as TV Squared Ltd. dba InnovidXP, a subsidiary of Innovid) is headquartered in the United Kingdom and processes personal data of EU/EEA residents at massive scale as an advertising technology platform. The company explicitly acknowledges GDPR applicability in its privacy policy, has appointed a Data Protection Officer (via MyEDPO), maintains an EU representative in Cork, Ireland, and participates in the IAB Europe Transparency & Consent Framework (TCF ID: 985). However, the risk level is High because: (1) ad tech companies are among the most scrutinised sectors by EU data protection authorities (DPAs), particularly regarding consent mechanisms, cookie tracking, and cross-border data transfers; (2) the company processes behavioural advertising data, IP addresses, device identifiers, and hashed email addresses at scale across EU media properties; (3) enforcement actions against ad tech companies (e.g., IAB Europe TCF itself was fined by the Belgian DPA) create systemic risk; (4) the company relies on Standard Contractual Clauses (SCCs) and the EU-U.S. Data Privacy Framework for cross-border transfers, which remain subject to legal challenge; (5) the status is 'Partially Compliant' rather than 'Compliant' because no independent third-party GDPR audit or certification has been publicly disclosed, and the ad tech sector's consent chain complexity creates ongoing compliance gaps.

Evidence: https://www.innovid.com/privacy-policy, https://www.innovid.com/gdpr-subprocessors, https://iabeurope.eu/tcf-for-vendors/, https://www.dataprivacyframework.gov/, https://www.innovid.com/about-us

CPRA — Partially Compliant

TVSquared/InnovidXP explicitly addresses CCPA/CPRA in its privacy policy and serves US-based customers and end users at scale. Risk is High because: (1) the California Privacy Protection Agency (CPPA) has been actively enforcing CCPA/CPRA against ad tech companies; (2) the company's advertising services involve sharing of personal information with third parties for targeted advertising, which constitutes 'sharing' under CPRA; (3) the company acknowledges that use of third-party cookies on its website may constitute 'sharing' under state privacy laws; (4) the programmatic advertising ecosystem creates complex data flows that are difficult to fully audit for CCPA compliance; (5) CPPA enforcement actions in the ad tech sector have resulted in significant fines. The 'Partially Compliant' status reflects documented compliance efforts but inherent complexity of full compliance in the ad tech ecosystem.

Evidence: https://www.innovid.com/privacy-policy, https://cppa.ca.gov/, https://globalprivacycontrol.org/

Financials

Three-year financials

Financial Resilience Score: 6/10

TVSquared's financial resilience must be assessed in the context of its acquisition by Innovid in November 2021 for approximately US$160 million, and Innovid's subsequent take-private acquisition by Mediaocean in February 2025 at an enterprise value of approximately US$500 million. As a subsidiary, TVSquared benefits from being backed by a well-capitalized parent structure, with Mediaocean supported by CVC Capital Partners, providing significant balance-sheet depth. On the positive side, TVSquared operates in a structurally growing CTV/streaming measurement segment with recurring subscription-like revenue from large brand and broadcaster customers including NBCUniversal, Disney, Stellantis, and State Farm. Innovid's group revenue grew from ~$91.1M in 2021 to ~$142.2M in 2023, demonstrating the growth trajectory of the combined business. However, meaningful risks constrain the score. Innovid reported operating losses every year as a public company from 2021-2023, ranging from -$21M to -$48M, and the path to profitability has been a recurring investor concern. The company faces intense competitive pressure from iSpot.tv, VideoAmp, Nielsen ONE, Comscore, and walled-garden measurement offerings from Amazon, Roku, and Netflix. Post-Mediaocean take-private in 2025, standalone financial visibility has decreased sharply, and TVSquared's brand identity has effectively been retired.

Key strengths: Backed by well-capitalized parent (Mediaocean/CVC Capital Partners), Recurring subscription-like SaaS measurement revenue model, Blue-chip customer base including NBCUniversal, Disney, Stellantis, State Farm, Structural growth in CTV/streaming measurement market, Group revenue growth from $91.1M (2021) to $142.2M (2023)

Risk factors: Persistent operating losses at parent level (Innovid reported losses every year 2021-2023), Customer concentration in a small number of large brands / agency-holding companies, Loss of standalone identity and disclosure post-Mediaocean take-private, Intense competitive pressure from iSpot.tv, VideoAmp, Nielsen ONE, Comscore, and walled-garden platforms (Amazon, Roku, Netflix), FX and cross-border cost structure exposure (GBP costs vs. USD revenue)

Revenue by geography

Revenue by product/service

Workforce by country

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