Uberall GmbH

Germany · uberall.com · 53 vendors

Transform searches into conversions with a multi-location platform that increases visibility, reaches more consumers, and drives on-site engagement.

Resilience scores

Disruption prediction

Uberall GmbH has an estimated 11% probability of disruption in the next 6 months.

26 of Uberall GmbH's 53 vendors monitored for disruptions.

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 53 sub-vendors.

Insights

Last updated 2026-02-09 · revision 45

53 direct vendors, 344 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 4/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

Uberall GmbH exhibits a medium level of migration readiness, characterized by a modern tech foundation but significant challenges related to regulatory complexity and extensive vendor integrations. **Strengths:** 1. **Modern & Cloud-Oriented Tech Stack:** The company's 'Internal Tech Stack' (Shopify, Zendesk, Salesforce, Google BigQuery, Claude AI) and 'Key Technologies' (AI, Generative AI, API Integrations) indicate a strong reliance on cloud-based and SaaS solutions. This modern, cloud-first approach generally facilitates migration efforts, especially if moving between cloud providers or consolidating services, as it suggests a degree of architectural flexibility. 2. **Financial Capacity:** Strong revenue growth from 2019 to 2021 suggests a healthy financial position, providing the necessary capital to fund a complex migration initiative. 3. **Established Controls:** Being 'SOC 2 certified' means the company has established security and operational controls, which can be adapted and leveraged during a migration to ensure data integrity and security throughout the process. **Weaknesses:** 1. **High Regulatory & Data Residency Complexity:** This is a major impediment to migration. As a German company processing EU data, strict GDPR compliance and data residency requirements apply, necessitating careful planning for data transfers (e.g., EU-US Data Privacy Framework, SCCs) and processing locations. Their global operations across 150+ directories and US presence further complicate these requirements, potentially requiring data localization for specific clients or industries. 2. **Extensive Vendor Integrations & Potential Lock-in:** The 'Total Services: 252' (assuming 'Total Vendors: 0' is an error) indicates a highly integrated ecosystem. Migrating from or between these numerous services, especially critical ones like Google and Meta APIs (as evidenced by recurring disruptions), Salesforce, and Google BigQuery, would be a massive undertaking. This high number of integrations implies significant vendor lock-in risk and complexity in disentangling dependencies, renegotiating contracts, or re-platforming. 3. **Critical Third-Party Dependencies:** The recurring 'Third-Party API Disruptions (Google & Meta)' highlight critical dependencies that are difficult to migrate away from without significant re-engineering or loss of core functionality, directly impacting migration flexibility. 4. **Regulatory Uncertainties:** The 'Assessment Required' status for GDPR (High risk) and NIS2 (Medium risk), along with the 'Unknown' ISO 27001 status, introduce uncertainties and potential compliance hurdles that must be addressed before or during any major migration. In summary, while Uberall's modern, cloud-centric architecture and financial health provide a good foundation, the intricate web of vendor integrations, critical third-party dependencies, and stringent regulatory/data residency requirements present substantial challenges that would make a large-scale migration complex and resource-intensive.

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Assessment Required

As a German company headquartered in an EU member state, processing personal data (customer reviews, location data, business contact information, employee data) across multiple countries, GDPR compliance is mandatory.

As a German company processing personal data (customer reviews, location data, employee information, business contact details), GDPR compliance is mandatory. Non-compliance can result in fines up to 4% of annual turnover or €20 million. Marketing technology companies face high scrutiny due to extensive data processing activities across multiple jurisdictions. The company processes data for 1000+ brands globally, indicating significant data volumes and cross-border transfers.

Evidence: https://uberall.com

ISO 27001 (source) — Assessment Required

For a marketing technology company processing sensitive business and customer data across multiple countries, ISO 27001 would provide additional security assurance and demonstrate comprehensive information security management.

No evidence found of ISO 27001 certification. For a marketing technology company processing sensitive business and customer data across multiple countries, lack of ISO 27001 represents moderate risk. While SOC2 provides some security assurance, ISO 27001 would demonstrate more comprehensive information security management, especially important for EU operations.

SOC 2 (source) — Compliant

As a cloud-based marketing platform processing customer data, SOC2 compliance is appropriate for demonstrating security controls.

Website explicitly states 'SOC 2 certified' indicating current compliance. As a cloud-based marketing platform processing customer data, SOC2 compliance is appropriate and reduces operational risk.

Evidence: https://uberall.com

Financials

Three-year financials

Financial Resilience Score: 7/10

Uberall GmbH demonstrates a high level of strategic resilience through its strong backing from prominent investors, including Bregal Milestone, Level Equity, and United Internet AG, having raised over €140 million in total funding. The company reached a significant milestone in 2022 with $100 million in global Annual Recurring Revenue (ARR), supported by its successful acquisition of the US-based proximity search optimization provider MomentFeed. This acquisition has significantly diversified its revenue streams and expanded its geographic footprint, particularly in the North American market, making the United States its largest revenue contributor. While the individual German operating entity (Uberall GmbH) continues to report accounting losses and high operational expenditure—reflecting its aggressive growth and R&D phase—the consolidated group's financial health is bolstered by a 60% historical ARR CAGR and the expectation of turning EBITDA positive in 2023/2024. The transition toward AI-driven solutions, such as its Generative Engine Optimization (GEO) Studio, positions the company well against long-term structural shifts in the search and digital marketing landscape.

Key strengths: Significant funding rounds (Series C $115M), Strong ARR growth and $100M+ revenue scale, Strategic acquisition of MomentFeed, Backing from United Internet AG

Risk factors: Operational losses during expansion phase, High competition from established players like Yext, Exposure to shifts in AI-based search behavior

Revenue by geography

Revenue by product/service

Workforce by country

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