Uno-X Mobility Cycling AS Due Diligence
Run due diligence on Uno-X Mobility Cycling AS: check compliance and get alerts when suppliers or ownership change.
Norway · owned by Reitan Retail (Norway) · www.unoxteam.com · 11 vendors
Uno-X Mobility is a professional cycling organisation based in Oslo, Norway, dedicated to nurturing and developing Scandinavian cycling talent. The team operates both a men's and women's UCI WorldTour squad, making it the first Scandinavian cycling organisation to hold WorldTour status for both genders. Beyond cycling, Uno-X Mobility also develops sustainable mobility solutions including ultrafast EV charging and eco-labelled car wash services in Norway and Denmark.
Resilience scores
- Digital Sovereignty: 18
- Digital Resilience: 4
- Financial Resilience: 7
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Insights
Last updated 2026-08-15 · revision 8
11 direct vendors, 104 subvendors
Direct vendors by controlling owner country (sample)
- Norway: 2
- United States: 7
- Denmark: 1
Subvendors by controlling owner country (sample)
- United Kingdom: 3
- United States: 81
- Norway: 1
Compliance
7 in-scope frameworks identified; showing 3.
Norwegian Accounting Act — No public evidence
Evidence: https://lovdata.no/dokument/NL/lov/2021-06-18-99, https://www.forbrukertilsynet.no/lov-og-rett/veiledninger-og-retningslinjer/the-transparency-act, https://www.unoxteam.com/partners, https://www.reitanretail.no/en
Norwegian Personal Data Act — No public evidence
Evidence: https://lovdata.no/dokument/NL/lov/2018-06-15-38, https://www.datatilsynet.no/en/, https://www.unoxteam.com
ISO 27001 (source) — No public evidence
Evidence: https://www.unoxteam.com/about, https://www.iso.org/isoiec-27001-information-security.html, https://www.reitanretail.no/en
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 7/10
Uno-X Mobility Cycling AS benefits from unusually strong backing for a professional cycling team, being supported by Uno-X Mobility, a joint venture linked to Reitan Retail, one of the largest privately held Nordic retail groups. This provides a stable and deep-pocketed sponsorship base that most peer cycling teams lack. The team has publicly committed to WorldTour participation for 2026-2028, giving multi-year budget visibility and strategic clarity. Commercial diversification is improving through secondary partners such as Faxe Kondi (Tour of Denmark naming), CORE (technology), and other technical partners. The team's rising sporting profile, including Tour de France stage podiums and marquee riders like Magnus Cort, Tobias Halland Johannessen, and Søren Wærenskjold, materially raises commercial value. However, resilience is tempered by structural risks common to pro cycling: high sponsor concentration (title sponsor likely 70-85% of revenue), significant cost inflation from the ProTeam-to-WorldTour step-up (typically 40-100% increase in operating costs), currency mismatch between NOK/DKK revenue and EUR costs, and typically thin equity buffers since cycling team companies generally operate near break-even by design. Journalistic estimates place the annual budget at NOK ~90-120 million at ProTeam level, with meaningful increases expected for WorldTour promotion.
Key strengths: Strong, deep-pocketed corporate parent/sponsor (Reitan Retail-linked), Multi-year WorldTour commitment 2026-2028 provides budget visibility, Growing commercial ecosystem with diversified secondary partners, Rising sporting profile with Tour de France stage podiums and star riders, Long-term Reitan backing dating back to Team Joker era
Risk factors: High sponsor concentration - title sponsor loss would be existential, Cost inflation from WorldTour promotion (40-100% cost increase typical), UCI regulatory risk and MPCC self-imposed medical rule constraints, Currency exposure - EUR costs vs NOK/DKK sponsor revenue, Thin equity buffers typical of near-break-even cycling team economics
Revenue by geography
- Norway: 60%
- Denmark: 35%
- Other Europe: 5%
Revenue by product/service
- Title/Co-title Sponsorship (Uno-X Mobility, Reitan Retail): 78%
- Secondary/Technical Partners: 17%
- UCI Prize Money, Appearance Fees, Merchandise: 5%
Workforce by country
- Norway: 0
- Denmark: 0
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