Vainu Due Diligence
Run due diligence on Vainu: check compliance and get alerts when suppliers change.
Finland · www.vainu.com · 5 vendors
Vainu is a company data platform that provides real-time company information and insights for B2B sales, marketing, and operations professionals. It helps businesses identify and target ideal customers, enrich CRM data, and automate prospecting with data-driven insights.
Resilience scores
- Digital Sovereignty: 20
- Digital Resilience: 7
- Financial Resilience: 5
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- and 3 more
Services catalogue
4 services in catalogue across 3 categories; runs on 5 sub-vendors.
- Sales Intelligence
- Database
- Data Enrichment
Insights
Last updated 2026-08-15 · revision 2
5 direct vendors, 95 subvendors
Direct vendors by controlling owner country (sample)
- United States: 4
- Finland: 1
Subvendors by controlling owner country (sample)
- Unknown: 2
- Portugal: 1
- Czech Republic: 1
Compliance
7 in-scope frameworks identified; showing 3.
EU AI Act (source) — No public evidence
Evidence: https://www.vainu.com/ai-offering/, https://www.vainu.com/product/automations/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R1689
SOC 2 (source) — No public evidence
Evidence: https://www.vainu.com/legal-stuff/security-at-vainu/, https://www.vainu.com/legal-stuff/
GDPR (source) — Evidence found
Evidence: https://www.vainu.com/legal-stuff/privacy-policy/, https://www.vainu.com/legal-stuff/, https://www.vainu.com/legal-stuff/customer-register/, https://www.vainu.com/legal-stuff/database-privacy-statement/, https://tietosuoja.fi/en/frontpage
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 5/10
Vainu.io Software Oy demonstrates a mixed financial resilience profile based on qualitative indicators, as verified financial figures for FY2022-FY2024 are not publicly accessible in this analysis. The company benefits from a sticky SaaS/subscription business model with deep CRM integrations (HubSpot, Salesforce, Dynamics 365, Pipedrive, SuperOffice, Upsales, webCRM) that create meaningful switching costs. Its proprietary Nordic dataset covering 5M+ companies and 9M+ contacts across 700+ data fields represents a defensible moat that is difficult to replicate. However, the company underwent significant restructuring during 2020-2021, including layoffs and closure of international offices in Amsterdam and New York, signaling prior difficulty balancing growth with profitability. Historical revenue reportedly reached approximately €10M+ ARR around 2019-2020, but current figures are unverified. As a venture-backed private company (notably a ~€13.5M Series B led by DN Capital in 2019), Vainu's equity buffer and path to profitability remain key open questions. Competitive pressure from global data providers (ZoomInfo, Dun & Bradstreet/Bisnode, Cognism, Apollo) and Nordic incumbents (Roaring, Enento/Fonecta) poses ongoing risk. The 2024-2025 pivot to AI-oriented products (Vainu Agents for Copilot, ChatGPT, Claude, Gemini) offers upside but also faces AI commoditization risk from general-purpose LLMs.
Key strengths: Sticky SaaS subscription model with deep CRM integrations creating switching costs, Proprietary Nordic dataset (5M+ companies, 9M+ contacts, 700+ data fields) as competitive moat, Diversified customer base across industries (1,000+ businesses), Focus on Nordic region provides lean cost base with large addressable market, AI positioning via Vainu Agents expands TAM into data-for-LLM use cases
Risk factors: Competitive pressure from global providers (ZoomInfo, D&B, Cognism, Apollo) and Nordic incumbents, AI commoditization risk from general-purpose LLMs eroding differentiation, Prior restructuring in 2020-2021 signals historical growth/profitability tradeoff challenges, Venture-backed with unclear profitability path and equity buffer, Concentration in Nordic B2B macro exposure, Wound down international expansion (Amsterdam, New York) reduces geographic diversification
Revenue by geography
- Norway: 0%
- Sweden: 0%
- Denmark: 0%
- Finland: 0%
Revenue by product/service
- Vainu AI / Vainu Agents: 0%
- Vainu for Sales Teams (prospecting): 0%
- Vainu for Data Teams (API/data warehouse): 0%
- Vainu for CRM/RevOps Teams (data maintenance and enrichment): 0%
Workforce by country
- Norway: 0
- Sweden: 0
- Denmark: 0
- Finland: 0
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