VeronaLabs Due Diligence
Run due diligence on VeronaLabs: check compliance and get alerts when suppliers change.
Estonia · veronalabs.com · 19 vendors
VeronaLabs is an independent company that develops popular WordPress plugins such as WP Statistics, WP SMS, and WP SlimStat. Since 2018, they have empowered over 750,000 websites with privacy-friendly analytics and communication tools. The company prioritizes quality, innovation, and user privacy in its offerings.
Resilience scores
- Digital Sovereignty: 5
- Digital Resilience: 5
- Financial Resilience: 6
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Services catalogue
2 services in catalogue across 1 category; runs on 19 sub-vendors.
- WP SMS
- WP Statistics
Insights
Last updated 2026-07-29 · revision 6
19 direct vendors, 221 subvendors
Direct vendors by controlling owner country (sample)
- Israel: 1
- United States: 15
- United Kingdom: 1
Subvendors by controlling owner country (sample)
- Romania: 1
- Singapore: 1
- Czech Republic: 1
Compliance
7 in-scope frameworks identified; showing 3.
SOC 2 (source) — No public evidence
Evidence: https://veronalabs.com/, https://wp-statistics.com/
ISO 27001 (source) — No public evidence
Evidence: https://veronalabs.com/, https://wp-statistics.com/
PECR — No public evidence
Evidence: https://wp-statistics.com/, https://veronalabs.com/privacy-policy/
Financials
Three-year financials
- null:
Financial Resilience Score: 6/10
VeronaLabs OÜ demonstrates qualitative signs of financial resilience despite the absence of verified figures. The company has an established product-market fit with WP Statistics (600K+ active installs) and a portfolio of three complementary WordPress plugins totaling 700K+ active users and 35M+ downloads. Its privacy-first, GDPR-compliant positioning benefits from regulatory tailwinds in the EU post-Schrems II, and its Estonian OÜ structure combined with a likely small, remote team implies a low fixed-cost base and high operating leverage. Premium/Pro tiers across products suggest sticky subscription-style revenue. However, resilience is constrained by significant risks: 100% dependency on the WordPress ecosystem, competition from Jetpack Stats, MonsterInsights, Fathom, and Plausible, key-person risk typical of small OÜs, limited financial transparency, and FX mismatch between USD-earned revenue and EUR-denominated costs. Without access to Estonian Business Register filings, a precise resilience score cannot be validated; the mid-range score reflects a stable niche business with meaningful concentration and scale risks.
Key strengths: Established product-market fit with WP Statistics (600K+ active installs), Recurring subscription revenue potential from Pro/premium tiers, Regulatory tailwind from GDPR and Schrems II favoring privacy-first analytics, Low fixed-cost base as a software-only Estonian OÜ, Diversified product mix across three distinct plugins, 35M+ cumulative downloads and 700K+ active users
Risk factors: 100% platform concentration in WordPress ecosystem, Competitive pressure from Jetpack Stats, MonsterInsights, Fathom, Plausible and others, Small entity and key-person risk in a small founding team, Limited financial transparency and no institutional investor coverage, FX exposure between USD revenue and EUR costs
Revenue by product/service
- WP Statistics: 86%
- WP Slimstat: 13%
- WP SMS (WSMS): 1%
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