VideoAmp Due Diligence
Run due diligence on VideoAmp: check compliance and get alerts when suppliers change.
United States · www.videoamp.com · 39 vendors
VideoAmp is an advertising technology and media measurement company that provides services to advertisers to help them plan, optimize, and measure media investments across various platforms. Its platform unifies audiences and offers tools for cross-platform planning, measurement, and optimization across traditional TV, streaming video, and digital media.
Resilience scores
- Digital Sovereignty: 90
- Digital Resilience: 7
- Financial Resilience: 4
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Services catalogue
2 services in catalogue across 2 categories; runs on 39 sub-vendors.
- Data Analytics
- Media Optimization
Insights
Last updated 2026-08-15 · revision 11
39 direct vendors, 276 subvendors
Direct vendors by controlling owner country (sample)
- Canada: 1
- Japan: 1
- United States: 35
Subvendors by controlling owner country (sample)
- Netherlands: 4
- Romania: 1
- India: 2
Compliance
7 in-scope frameworks identified; showing 3.
FTC Act Section 5 — No public evidence
Evidence: https://videoamp.com/privacy-notices/, https://www.ftc.gov/business-guidance/privacy-security/privacy, https://www.ftc.gov/reports/commercial-surveillance
State Privacy Laws — No public evidence
Evidence: https://videoamp.com/privacy-notices/, https://videoamp.com/us-privacy-notice/, https://iapp.org/resources/article/us-state-privacy-legislation-tracker/
GDPR (source) — No public evidence
Evidence: https://videoamp.com/privacy-notices/, https://videoamp.com/our-company/, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679
Financials
Three-year financials
- 2023:
- 2022: revenue US$60-80M
- 2021: revenue US$40-50M
Financial Resilience Score: 4/10
VideoAmp presents a mixed financial resilience profile. On the positive side, the company operates in a structurally growing niche (alternative TV currency and cross-platform measurement) with a blue-chip customer roster including Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks, and TelevisaUnivision. It has raised over US$575M cumulatively since inception, including a US$275M Series G in March 2022 at a ~US$1.4B valuation, providing substantial historical capital. Multi-year currency contracts with major broadcasters create sticky revenue streams, and its integrated product stack (VALID identity spine, VXP planner, AI-powered reporting) is deeply embedded in agency workflows. However, significant risks weigh against resilience. VideoAmp reportedly ran at operating losses through 2023, requiring multiple rounds of layoffs (~10-20% of staff) to move toward profitability. A materially dilutive 2024 recapitalization/down-round confirms that the peak valuation was not supportable and that prior equity holders experienced heavy losses. The company faces intense competitive pressure from Nielsen, iSpot.tv, Comscore, and Samba TV in a consolidating category. Additionally, the lack of audited public financials, high customer concentration among a few large broadcasters and holding-company agencies, and dependency on third-party data partnerships (ACR, STB, identity) all elevate risk. Overall resilience is moderate-to-weak given the recent recap event and cash burn history.
Key strengths: Blue-chip customer roster with multi-year currency contracts (Paramount, NBCU, WBD, AMC, TelevisaUnivision), Structural growth positioning in alternative TV currency and cross-platform measurement, Over US$575M raised cumulatively since inception across Series A-G, Integrated product stack (VALID, VXP) deeply embedded in agency workflows, Expanding AI-powered reporting products and new currency partnerships in 2025-2026
Risk factors: 2024 down-round/recapitalization materially diluted prior equity holders, Operating losses through 2023 required multiple rounds of layoffs, No audited public financial statements available, Intense competition from Nielsen, iSpot.tv, Comscore, and Samba TV, High customer concentration among few large broadcasters and agencies, Dependency on third-party data partnerships (ACR, STB, identity), Regulatory/privacy risk affecting data sources, ~100% US revenue concentration with limited geographic diversification
Revenue by geography
- United States: 100%
Revenue by product/service
- Audience & Outcome Measurement / Currency: 60%
- Planning & Optimization (VXP): 40%
Workforce by country
- United States: 350
Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.