VideoAmp

United States · www.videoamp.com · 53 vendors

VideoAmp is an advertising technology and media measurement company that provides services to advertisers to help them plan, optimize, and measure media investments across various platforms. Its platform unifies audiences and offers tools for cross-platform planning, measurement, and optimization across traditional TV, streaming video, and digital media.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 53 sub-vendors.

Insights

Last updated 2026-08-15 · revision 11

53 direct vendors, 418 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 9/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

VideoAmp exhibits very high migration readiness, primarily driven by its advanced technology stack. The company's extensive use of cloud-native technologies (AWS, Snowflake, Databricks), containerization (Kubernetes, Docker), and big data processing tools (Apache Spark, Apache Kafka) positions them exceptionally well for seamless migration to new cloud environments or architectural shifts. This modern infrastructure implies a high degree of portability and flexibility. Strong financial growth, with revenue more than tripling in three years, provides ample resources to fund complex migration initiatives. Furthermore, if the data point "Total Vendors: 0" is taken literally, VideoAmp faces no vendor lock-in, which is a significant advantage for migration flexibility, as it removes the complexity and cost associated with disentangling from external dependencies. This contradicts other vendor-related data (e.g., Vendor HQ Countries), which is noted. The main challenges to migration readiness stem from regulatory and data residency requirements. The "Assessment Required" status for GDPR, SOC2, and ISO 27001, combined with specific data residency constraints (e.g., for EU/EEA personal data, US state privacy laws, and industry-specific mandates), will add considerable complexity, cost, and time to any migration. Ensuring continuous compliance in new environments will necessitate meticulous planning and execution.

Compliance

7 in-scope frameworks identified; showing 3.

ISO 27001 (source) — Assessment Required

ISO 27001 certification is increasingly expected of enterprise SaaS providers in the data and advertising technology space. VideoAmp processes large volumes of sensitive consumer data (viewership, identity, behavioral, and conversion data) through its VALID™ platform. The risk is Medium because: (1) no public ISO 27001 certification has been found; (2) enterprise clients and data partners may require ISO 27001 as part of vendor security assessments; (3) the scale of data processing (census-level TV and streaming data) creates significant information security obligations. However, ISO 27001 is not legally mandated for VideoAmp's sector in the US, reducing the regulatory risk level.

Evidence: https://videoamp.com/our-company/, https://www.iso.org/isoiec-27001-information-security.html

NAI — Assessment Required

VideoAmp operates in the digital advertising ecosystem and processes consumer data for audience segmentation and targeting. The Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) self-regulatory frameworks govern interest-based advertising (IBA) and data collection for advertising purposes. Companies in the adtech space are expected to adhere to these frameworks as part of industry best practices and to demonstrate compliance with FTC guidance. Risk is Medium because non-adherence to self-regulatory frameworks can trigger FTC scrutiny and damage client relationships, but these are not legally mandated frameworks.

Evidence: https://videoamp.com/your-privacy-choices, https://www.networkadvertising.org/, https://digitaladvertisingalliance.org/

State Privacy Laws — Assessment Required

As of 2025, over 20 US states have enacted comprehensive consumer privacy laws. VideoAmp processes consumer data at scale across the United States, making it subject to multiple state privacy laws beyond CCPA/CPRA. Risk is Medium because: (1) VideoAmp's census-level data processing likely triggers applicability thresholds in multiple states; (2) the patchwork of state laws creates compliance complexity; (3) VideoAmp's U.S. Privacy Notice suggests awareness of multi-state obligations; (4) enforcement is still maturing in most states, reducing immediate enforcement risk compared to California.

Evidence: https://videoamp.com/privacy-notices/, https://videoamp.com/us-privacy-notice/, https://iapp.org/resources/article/us-state-privacy-legislation-tracker/

Financials

Three-year financials

Financial Resilience Score: 4/10

VideoAmp presents a mixed financial resilience profile. On the positive side, the company operates in a structurally growing niche (alternative TV currency and cross-platform measurement) with a blue-chip customer roster including Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks, and TelevisaUnivision. It has raised over US$575M cumulatively since inception, including a US$275M Series G in March 2022 at a ~US$1.4B valuation, providing substantial historical capital. Multi-year currency contracts with major broadcasters create sticky revenue streams, and its integrated product stack (VALID identity spine, VXP planner, AI-powered reporting) is deeply embedded in agency workflows. However, significant risks weigh against resilience. VideoAmp reportedly ran at operating losses through 2023, requiring multiple rounds of layoffs (~10-20% of staff) to move toward profitability. A materially dilutive 2024 recapitalization/down-round confirms that the peak valuation was not supportable and that prior equity holders experienced heavy losses. The company faces intense competitive pressure from Nielsen, iSpot.tv, Comscore, and Samba TV in a consolidating category. Additionally, the lack of audited public financials, high customer concentration among a few large broadcasters and holding-company agencies, and dependency on third-party data partnerships (ACR, STB, identity) all elevate risk. Overall resilience is moderate-to-weak given the recent recap event and cash burn history.

Key strengths: Blue-chip customer roster with multi-year currency contracts (Paramount, NBCU, WBD, AMC, TelevisaUnivision), Structural growth positioning in alternative TV currency and cross-platform measurement, Over US$575M raised cumulatively since inception across Series A-G, Integrated product stack (VALID, VXP) deeply embedded in agency workflows, Expanding AI-powered reporting products and new currency partnerships in 2025-2026

Risk factors: 2024 down-round/recapitalization materially diluted prior equity holders, Operating losses through 2023 required multiple rounds of layoffs, No audited public financial statements available, Intense competition from Nielsen, iSpot.tv, Comscore, and Samba TV, High customer concentration among few large broadcasters and agencies, Dependency on third-party data partnerships (ACR, STB, identity), Regulatory/privacy risk affecting data sources, ~100% US revenue concentration with limited geographic diversification

Revenue by geography

Revenue by product/service

Workforce by country

Signed-in users can see whether their own company is exposed to this vendor's disruption, plus the full sub-vendor list and country breakdowns, every in-scope compliance framework plus gaps and next steps, and alerts when any of it changes.

View the full interactive report