VM Dans Due Diligence

Run due diligence on VM Dans: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by Independent (Denmark) · www.vmdans.dk · 12 vendors

VM Dans is a Danish dance school operating across East Jutland (Østjylland) and South Jutland (Sønderjylland), with locations in cities including Aarhus, Horsens, Skanderborg, Randers, Silkeborg, Aabenraa, Sønderborg, Tønder, and Haderslev. The school offers dance classes for all ages — from toddlers to adults — covering styles such as Latin, Standard ballroom, Hip Hop, and more. It also operates an online dance platform called VM Dans PLAY for students unable to attend in person.

Resilience scores

Technology vendors

Insights

Last updated 2026-09-13 · revision 3

12 direct vendors, 98 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

7 in-scope frameworks identified; showing 3.

Forbrugeraftaleloven — Evidence found

As a business selling services (dance classes and online subscriptions) to consumers in Denmark, VM Dans is subject to the Danish Consumer Contracts Act, which governs consumer rights, including withdrawal and cancellation.

Evidence: https://vmdans.dk/handelsbetingelser/, https://vmdans.dk/udmeldelse/, https://vmdans.dk/priser/handelsbetingelser/, https://lawgratis.com/blog-detail/consumer-law-denmark, https://en.kfst.dk/consumer/consumer-regulation

GDPR (source) — Evidence found

The company is established in Denmark (an EU member state) and processes the personal data of its customers (dance students) and employees. This brings it directly within the scope of the General Data Protection Regulation.

Evidence: https://vmdans.dk/privatlivspolitik/

Bogføringsloven — No public evidence

VM Dans is a commercial enterprise operating in Denmark and is therefore legally obligated to maintain accurate financial records and retain them for the statutory period as required by the Danish Bookkeeping Act.

Evidence: https://vmdans.dk/privatlivspolitik/, https://danskelove.dk/bogf%C3%B8ringsloven, https://dynaccount.dk/ordbog/bogfoeringsloven/, https://erhvervsstyrelsen.dk/vejledning-bogfoeringsloven, https://www.hrfuture.net/strategy-operations/leadership-talent-management/navigating-the-danish-accounting-system-what-businesses-need-to-know/, https://invoicedataextraction.com/blog/denmark-digital-bookkeeping-act-bogforingsloven

Financials

Three-year financials

Financial Resilience Score: 6/10

VM Dans is a well-established Danish dance school with at least 20 years of operating history, evidenced by its 20-year student loyalty pins. The company has built meaningful resilience through geographic diversification across nine cities in Eastern and Southern Jutland, a broad product portfolio spanning children's dance to competitive sport dance, and a digital pivot via VM Dans PLAY (launched around 2020 during COVID-19). The season-based enrollment model provides cash flow predictability at the start of each dance season, and loyalty programs plus recurring gala events support retention and ancillary revenue. However, the business faces meaningful structural risks. Dance lessons represent discretionary consumer spending, making enrollments sensitive to household budget pressures. The business is people-intensive with exposure to instructor wage inflation and availability, and most satellite cities rely on rented third-party venues, creating rent and venue-loss risk. Seasonality concentrates revenue in the September–June school year, with structurally weak summers. As a likely regnskabsklasse B ApS, public disclosure is thin, limiting external visibility into financial resilience. No quantitative financial data (revenue, EBIT, equity) could be confirmed in this research session, so the score reflects qualitative business-model assessment only.

Key strengths: Diversified geographic footprint across 9 cities in two Jutland regions, Broad product portfolio spanning children, adult solo, couples, and competitive sport dance, Digital diversification via VM Dans PLAY online streaming platform launched ~2020, Strong loyalty programs including 5/10/15/20-year student pins, Season-based subscription model providing cash flow predictability, 20+ years of operating history, Ancillary revenue from events, gala nights, webshop, and gift cards

Risk factors: Discretionary consumer spending exposure sensitive to recession, Instructor dependency and labour cost inflation, Venue dependency on rented third-party facilities, Seasonality with weak summer months, Thin public disclosure as small class B ApS, Competition from other Danish dance schools and fitness alternatives

Revenue by geography

Revenue by product/service

Workforce by country

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