Walnut Due Diligence
Run due diligence on Walnut: check compliance and get alerts when suppliers change.
United States · www.walnut.io · 9 vendors
Walnut is a sales experience platform that enables B2B teams to create personalized, interactive, and bug-free product demos without coding. It helps sales and marketing professionals streamline their sales processes, enhance buyer experiences, and collect insights on demo performance.
Resilience scores
- Digital Sovereignty: 89
- Digital Resilience: 7
- Financial Resilience: 6
Technology vendors
- Clearbit — Technology — United States
- HubSpot, Inc. — Technology — United States
- OneTrust — Technology — United States
- and 6 more
Services catalogue
2 services in catalogue across 1 category; runs on 9 sub-vendors.
- Interactive Product Demos
- Walnut
Insights
Last updated 2026-06-18 · revision 2
9 direct vendors, 155 subvendors
Direct vendors by controlling owner country (sample)
- United States: 8
- France: 1
Subvendors by controlling owner country (sample)
- France: 4
- Netherlands: 2
- Singapore: 1
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 6/10
Walnut is a privately held, venture-backed B2B SaaS company with approximately US$56M in cumulative funding raised primarily in 2020-2021 from a strong investor syndicate including NFX, Felicis Ventures, Eight Roads Ventures, A*, GV (Google Ventures), and SVAngel. The company has built a credible enterprise customer base including Adobe, Cisco, NetApp, OpenText, Medallia, SailPoint, Maersk, and ServiceTitan, suggesting meaningful ACV and recurring SaaS revenue that supports predictable cash flow. However, financial transparency is minimal—no revenue, EBIT, equity, ARR, burn rate, or runway figures have been publicly disclosed. No new funding round has been publicly reported since the November 2021 Series B, which in the tightened SaaS funding climate could either reflect capital efficiency and sufficient runway or signal challenges. The January 2025 leadership transition (new SF-based CEO, founder moved to board) suggests a maturation phase focused on U.S. growth. Competitive pressure is intensifying from Reprise, Navattic, Storylane, Demostack, Consensus, and Saleo in the interactive demo category. The company has executed an early AI pivot (AI Mode, StoryCaptureAI, InsightsAI) to mitigate disruption risk from GenAI-native entrants. Customer concentration in mid-market/enterprise SaaS—a segment that has cut software budgets since 2023—and a significant Israel-based R&D footprint with associated geopolitical risk are additional considerations.
Key strengths: Strong investor syndicate including NFX, Felicis, Eight Roads, GV (Google Ventures), and A*, Approximately US$56M in cumulative funding raised, Blue-chip enterprise customer base (Adobe, Cisco, NetApp, OpenText, Maersk, ServiceTitan), Category-creator positioning in interactive demos with SOC 2 compliance, Early AI pivot with AI Mode, StoryCaptureAI, and InsightsAI products, 500+ revenue teams as customers and 46 NPS score, Stated NPS of 46 indicating customer satisfaction
Risk factors: No public financial statements (revenue, EBIT, equity, burn, runway all undisclosed), No new priced funding round publicly reported since November 2021, Intense competition from Reprise, Navattic, Storylane, Demostack, Consensus, and Saleo, Customer concentration in mid-market/enterprise SaaS segment with reduced budgets since 2023, Geopolitical/operational risk from significant Israel-based R&D footprint, Recent CEO transition in January 2025 introduces execution risk
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