webCRM Due Diligence

Run due diligence on webCRM: check compliance and get alerts when suppliers or ownership change.

Denmark · owned by efficy Group (Belgium) · www.webcrm.com · 8 vendors

webCRM is a cloud-based CRM (Customer Relationship Management) software provider self-described as the #1 CRM system in the Nordics, serving over 20,000 users across 2,000+ companies in 10 countries. The platform offers sales pipeline management, task management, email marketing, automation, and customer support tools designed to help businesses build better customer relationships and boost sales. Originally founded in 2005, webCRM joined the efficy Group in 2021 and operates with a strong Nordic focus, offering its product in Danish, Swedish, Finnish, Norwegian, and English.

Resilience scores

Technology vendors

Services catalogue

2 services in catalogue across 2 categories; runs on 8 sub-vendors.

Insights

Last updated 2026-09-13 · revision 3

8 direct vendors, 116 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

SOC 2 (source) — No public evidence

ISO 27001 (source) — No public evidence

NIS2 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 6/10

webCRM A/S remains consistently profitable with EBIT margins on gross profit of approximately 40-47% across recent years, indicating a mature and cash-generative SaaS operation. The company benefits from strategic backing as a wholly owned subsidiary of Efficy HoldCo BV, a Belgian CRM specialist with €65M turnover, 600 employees, and 13,500 clients across 15 countries, providing access to shared platforms, cross-selling opportunities, and Fortino Capital's private-equity backing. The business has a 20-year operating history in the Nordic SMB CRM market and is audited by Deloitte, which is unusual for a company of this size. However, financial resilience is challenged by three consecutive years of declining gross profit (DKK 30.9M in 2022 to DKK 26.2M in 2025, a ~15% cumulative decline) and a shrinking equity base that fell from DKK 26.3M in 2023 to DKK 10.8M in 2025, reflecting dividend distributions to the parent that exceeded net profit. Standalone headcount has declined dramatically from ~40 employees at acquisition (2021) to 11 employees / 10 FTE by June 2026, concentrating operational risk. While group support mitigates standalone entity risk, the thin equity buffer, declining top line, and intense competition from Salesforce, Pipedrive, HubSpot, and ActiveCampaign warrant a moderate resilience score.

Key strengths: Consistently profitable with EBIT margins of 40-47% on gross profit, Wholly owned by Efficy Group (€65M turnover, 600 employees, 13,500 clients), 20-year operating history in Nordic SMB CRM market since 2005, Audited by Deloitte (Big Four), Recurring SaaS subscription revenue model, Private-equity backing via Fortino Capital

Risk factors: Gross profit declined ~15% cumulatively over three years (2022-2025), Equity base shrank from DKK 26.3M to DKK 10.8M in two years due to dividend upstreaming, Standalone headcount reduced from ~40 to 11 employees since 2021 acquisition, Intense competition from larger players (Salesforce, Pipedrive, HubSpot, ActiveCampaign), Potential customer migration to sister Efficy brands (Apsis, PerfectView, INES/E-Deal, SumaCRM), Fragmented registered offices and mid-2026 address change indicate ongoing restructuring, Thin standalone equity buffer against downturn

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