Webflow, Inc. Due Diligence

Run due diligence on Webflow, Inc.: check incident history and compliance and get alerts when suppliers or ownership change.

United States · owned by Independent (United States) · webflow.com · 53 vendors

Webflow is an AI-native website experience platform that enables users to create, manage, and optimize websites visually without coding. The company provides a comprehensive platform for web design, content management, hosting, and website optimization.

Resilience scores

Disruption prediction

Webflow, Inc.'s riskiest service, Website Builder: 1 critical incidents expected in the next three months.

The only Webflow, Inc. service with a critical incident of its own on record.

Forecast estimates are rounded up to whole numbers.

Partial disruption reported (its status page, as of 2026-11-09 23:55 UTC): Reports of issues accessing some hosted sites

25 of Webflow, Inc.'s 53 vendors have incident tracking.

Technology vendors

Services catalogue

5 services in catalogue across 3 categories; runs on 53 sub-vendors.

Insights

Last updated 2026-06-08 · revision 11

53 direct vendors, 296 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

4 in-scope frameworks identified; showing 3.

ISAE 3000 (source) — No public evidence

Evidence: https://trust.webflow.com/

ISO 27001 (source) — Evidence found

Evidence: https://trust.webflow.com/, https://webflow.com/security

SOC 2 (source) — Evidence found

Evidence: https://trust.webflow.com/, https://webflow.com/security

Financials

Three-year financials

Financial Resilience Score: 6/10

Webflow is a venture-backed, late-stage private SaaS company with a credible mid-hundreds-of-millions ARR run-rate (~$200M as of 2024), blue-chip enterprise customer logos (Dropbox, DocuSign, NCR, Reddit, NYT, Spotify), and strong investor backing from Accel, Silversmith, CapitalG (Google), General Catalyst, and YC Continuity. The company has raised ~$335M+ in disclosed funding across Series A/B/C, with the last valuation marked at ~$4.0B in 2022 (reportedly flat in a 2024 extension). The company demonstrated capital discipline through two rounds of layoffs in 2023 (~1.5% then ~17% of headcount), pivoting to efficiency and Enterprise focus. Its subscription/SaaS model provides predictable recurring revenue, and ARR growth remained strong at ~50% in 2023 and ~30-35% in 2024. However, GAAP revenue, EBIT, net income, cash position, and shareholders' equity are not publicly disclosed, limiting external verification of solvency and profitability. Key risks include intense competition from Framer, Wix, Squarespace, WordPress/Elementor, and AI-first builders (Lovable, v0, Bolt); AI disruption to the visual no-code value proposition; macro sensitivity in SMB/mid-market segments; and down-round risk given the flat 2024 valuation. Profitability has not been confirmed publicly.

Key strengths: Blue-chip enterprise customer base (Dropbox, DocuSign, NCR, Reddit, NYT, Spotify, monday.com), Subscription/SaaS recurring revenue model with multi-tier pricing, Strong investor backing (Accel, CapitalG/Google, General Catalyst, YC Continuity, Silversmith), ~$335M+ cumulative funding raised across Series A/B/C, ARR growth of ~50% (2023) and ~30-35% (2024), Product moat: template marketplace, partner agencies, Webflow University, AI/AEO suite, Workforce restructuring completed in 2023 ahead of peers

Risk factors: Limited financial transparency - no audited financials, balance sheet, or cash position public, Competitive pressure from Framer, Wix, Squarespace, WordPress, and AI-first builders (Lovable, v0, Bolt), AI disruption to visual no-code value proposition, Macro sensitivity - SMB churn and mid-market marketing budget cyclicality, Down-round risk with flat ~$4B valuation since 2022, Profitability not publicly confirmed; 2023 layoffs imply cash burn, Two rounds of layoffs in 2023 (~17% combined headcount reduction)

Revenue by geography

Revenue by product/service

Workforce by country

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