Wilke A/S Due Diligence
Run due diligence on Wilke A/S: check compliance and get alerts when suppliers or ownership change.
Denmark · owned by Rait Group OÜ (Estonia) · wilke.dk · 11 vendors
Wilke is a Danish market research and customer insights company that helps organisations understand human needs and behaviour through data collection, analysis, and strategic recommendations. The company offers services spanning customer experience tracking, segmentation, business development, and consumer research across a wide range of sectors including retail, finance, energy, and public sector. Wilke is part of the Nordic RAIT Group, which acquired a 70% stake in the company in the summer of 2023.
Resilience scores
- Digital Sovereignty: 9
- Digital Resilience: 7
- Financial Resilience: 6
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Insights
Last updated 2026-09-13 · revision 3
11 direct vendors, 165 subvendors
Direct vendors by controlling owner country (sample)
- Lithuania: 1
- United Kingdom: 1
- Australia: 1
Subvendors by controlling owner country (sample)
- United Kingdom: 3
- Italy: 1
- Austria: 1
Compliance
7 in-scope frameworks identified; showing 3.
ISAE 3000 (source) — No public evidence
Evidence: https://wilke.dk, https://wilke.dk/cases/sydbank, https://wilke.dk/cases/nets, https://wilke.dk/cases/industriens-pension
Danish Marketing Practices Act — No public evidence
Evidence: https://wilke.dk/privatlivspolitik, https://www.retsinformation.dk/eli/lta/2017/426
ISO 27001 (source) — No public evidence
Evidence: https://wilke.dk/privatlivspolitik, https://wilke.dk/sparks/er-din-organisation-klar-til-nis2-direktivet
Financials
Three-year financials
- 2025: gross profit DKK 37.9M, EBIT DKK 4.80M, equity DKK 6.89M
- 2024: gross profit DKK 35.9M, EBIT DKK 4.35M, equity DKK 5.51M
- 2023: gross profit DKK 34.0M, EBIT DKK -2.44M, equity DKK 2.44M
Financial Resilience Score: 6/10
Wilke A/S is a mature Danish market research and CX consultancy with qualitative indicators of moderate financial resilience, though exact financial figures were not accessible in the source research. The company benefits from recurring, subscription-like revenue streams via long-running tracker programmes (10+ years with clients such as BoConcept and Dansk Erhverv), a diversified blue-chip client base across 15+ sectors (including Sydbank, Tryg, PFA, Salling Group, Carlsberg, Velux, Mastercard, and Boehringer Ingelheim), and geographic diversification across three Danish offices in Copenhagen, Aarhus, and Odense. Since summer 2023, Wilke has been ~70% owned by RAIT Group, a Nordic/Baltic insights platform, providing balance sheet backing, international expansion channels, and cross-selling opportunities. The elevation of CEO Stine Halberg to Group CEO in 2025 signals confidence in leadership but also creates management bandwidth risk. Recent operational events include a 2023 cyber-attack that likely had one-off cost and revenue impact, highlighting operational risk in a data-sensitive business. As a small-cap Danish services firm dependent on marketing budgets (a cyclical spend category) and talent retention, Wilke has moderate exposure to downturns and client concentration risk. Absent verified financial statements, a score of 6 reflects a stable but small operator with meaningful strategic backing offset by unverified numerics and known operational shocks.
Key strengths: Recurring tracker/subscription revenue with 10+ year client relationships, Diversified blue-chip client base across 15+ sectors, 70% ownership by RAIT Group (Nordic/Baltic platform) since 2023, Three Danish offices providing geographic diversification, Growing international client footprint (Mastercard, Boehringer Ingelheim, Øresundsbron), Syndicated proprietary products (E-handelsanalysen, sustainability monitor)
Risk factors: 2023 cyber-attack demonstrating operational and data security risk, Cyclical exposure to client marketing/research budgets, Small-cap services firm with likely modest equity buffer, Talent-driven business with labour-cost-sensitive margins, Integration risk with RAIT Group post-acquisition, Dual CEO/Group CEO role may stretch management bandwidth, Client concentration sensitivity to a few large accounts
Revenue by geography
- Denmark: 0%
- International (Nordics, Baltics, other): 0%
Revenue by product/service
- Customer Experience (CX): 0%
- Syndicated products and events: 0%
- Customer Tracking (NPS, CX trackers, mystery shopping): 0%
- Business Development (segmentation, pricing, product development): 0%
Workforce by country
- Denmark: 0
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