wpDataTables

Serbia · wpdatatables.com · 13 vendors

Touch Me Soft doo operates wpDataTables, a best-selling WordPress plugin for creating and managing responsive data tables and charts. The plugin allows users to build dynamic tables, connect to various data sources, and visualize data without coding. It serves businesses, web developers, agencies, and organizations for diverse data presentation requirements.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 13 sub-vendors.

Insights

Last updated 2026-04-14 · revision 2

13 direct vendors, 194 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Migration Readiness: 2/10

Assessed by AI based on technology stack characteristics (cloud-native vs legacy, containerization, microservices), regulatory environment, data residency requirements, financial stability, and vendor lock-in risks. The score ranges from 0-10, where higher scores indicate better readiness for technology migration.

The company exhibits low migration readiness, primarily due to its deep architectural embedding within the WordPress ecosystem as a plugin. This creates significant platform lock-in. A migration to a different platform or a truly cloud-native, containerized, or microservices architecture would likely necessitate a complete re-architecture and redevelopment of the core product, moving away from its current monolithic plugin structure. The underlying tech stack (PHP, MySQL) is traditional for WordPress but not inherently cloud-native. The lack of financial stability data makes it difficult to ascertain the company's capacity to fund such a substantial and costly re-platforming effort. Furthermore, the absence of specified regulatory environment and data residency requirements introduces unknowns that could complicate any migration strategy. While existing integrations with various external APIs (Google Sheets, REST/JSON) for data sources suggest some experience with data portability, this does not mitigate the fundamental platform lock-in to WordPress.

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — Assessment Required

GDPR applies with HIGH confidence because: (1) Company processes personal data of EU/EEA residents through their website, customer accounts, and support services; (2) They collect names, emails, payment data, and technical data from users globally including EU; (3) Non-compliance penalties can reach 4% of annual turnover or €20M; (4) Company has implemented privacy policy and data protection measures indicating awareness of GDPR obligations; (5) Risk is high due to potential for significant fines and business disruption if non-compliant.

Evidence: https://wpdatatables.com/privacy-policy/

SOC 2 (source) — Assessment Required

SOC2 assessment needed because: (1) Company provides cloud-based SaaS services (plugin updates, support portal, user accounts); (2) Processes customer data including personal and technical information; (3) While not mandatory, SOC2 compliance increasingly expected by enterprise customers; (4) Risk is medium as lack of SOC2 may limit enterprise sales but won't result in regulatory penalties; (5) Company size and customer base may not yet justify SOC2 investment.

ISO 27001 (source) — Assessment Required

ISO 27001 assessment needed because: (1) Company handles customer data and provides software services requiring information security management; (2) While not mandatory, certification demonstrates security commitment to customers; (3) Risk is medium as lack of certification may impact customer trust and enterprise sales but has no direct regulatory penalties; (4) Company size may make full ISO 27001 implementation challenging but basic security management is essential.

Financials

Three-year financials

Financial Resilience Score: 6/10

wpDataTables demonstrates meaningful financial resilience for a micro-SaaS business, anchored by its bootstrapped journey to approximately $500K ARR without external funding — a strong signal of positive cash flow and operational self-sufficiency. The business has sustained itself for over 12 years since its 2013 founding, indicating durable product-market fit and a stable recurring revenue base from annual subscriptions. Operating in Serbia while pricing in USD provides a structural cost advantage, as the team's salary costs in Serbian Dinars and Euros are materially lower than equivalent USD-denominated costs, supporting healthy margins. The multi-product studio structure under Melograno Venture Studio adds a layer of resilience, as revenue from Amelia (reported at $1M ARR) and Trafft diversifies the parent entity's income beyond wpDataTables alone. The large installed base of 80,000+ active installations and 1M+ downloads provides a broad organic funnel for premium conversions, and the 4.5/5 WordPress.org rating supports continued word-of-mouth and SEO-driven acquisition. The structured affiliate program via Impact.com at 30% commission further scales distribution without fixed marketing costs. However, the $500K ARR figure is modest in absolute terms and is an unaudited, undated self-disclosure — it may not reflect current performance. The offering of lifetime licenses at low price points ($189–$589) creates long-term support obligations without recurring revenue, which is a known financial liability for SaaS businesses. The team of approximately 6 named individuals (estimated 10–25 total) introduces key-person risk and limits capacity for rapid competitive response. Platform dependency on WordPress remains the single largest structural risk, as any adverse shift in the WordPress ecosystem could materially impair the entire revenue base.

Key strengths: Bootstrapped to ~$500K ARR with no external funding, implying positive cash flow and self-sufficiency, 12+ year operating history (2013–2025) demonstrating sustained product-market fit, Recurring annual subscription model providing revenue predictability, 80,000+ active installations and 1M+ downloads providing a large organic conversion funnel, Serbia-based team earning in USD creates favorable cost-to-revenue margin structure, Multi-product studio (Amelia at $1M ARR, Trafft) diversifies parent entity revenue, Structured affiliate program (30% commission, Impact.com) enables scalable performance-based distribution, Low capital intensity — predominantly people costs with minimal physical infrastructure, High user rating (4.5/5 on WordPress.org) supports organic discovery and retention, Media coverage in Smashing Magazine, HubSpot, Elegant Themes boosts brand credibility

Risk factors: Complete platform dependency on WordPress — adverse ecosystem changes directly threaten the business, Lifetime license obligations ($189–$589 one-time) create long-term support costs without recurring revenue, ~$500K ARR is modest in absolute terms and is unaudited, undated, and self-disclosed only, Small team (~6 named, estimated 10–25 total) creates key-person risk and limits competitive agility, No external funding limits capital available for rapid product expansion or competitive response, Competitive pressure from free alternatives (e.g., TablePress) and broader no-code data tools, No publicly available audited financial statements — external financial assessment is severely limited, FX exposure between USD revenue and RSD/EUR cost base (though currently a margin advantage, it is a risk if currencies shift)

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Revenue by product/service

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