wpDataTables Due Diligence

Run due diligence on wpDataTables: check compliance and get alerts when suppliers change.

Serbia · wpdatatables.com · 12 vendors

Touch Me Soft doo operates wpDataTables, a best-selling WordPress plugin for creating and managing responsive data tables and charts. The plugin allows users to build dynamic tables, connect to various data sources, and visualize data without coding. It serves businesses, web developers, agencies, and organizations for diverse data presentation requirements.

Resilience scores

Technology vendors

Services catalogue

1 service in catalogue across 1 category; runs on 12 sub-vendors.

Insights

Last updated 2026-04-14 · revision 2

12 direct vendors, 133 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

3 in-scope frameworks identified; showing 3.

GDPR (source) — No public evidence

Evidence: https://wpdatatables.com/privacy-policy/

SOC 2 (source) — No public evidence

ISO 27001 (source) — No public evidence

Financials

Three-year financials

Financial Resilience Score: 6/10

wpDataTables demonstrates meaningful financial resilience for a micro-SaaS business, anchored by its bootstrapped journey to approximately $500K ARR without external funding — a strong signal of positive cash flow and operational self-sufficiency. The business has sustained itself for over 12 years since its 2013 founding, indicating durable product-market fit and a stable recurring revenue base from annual subscriptions. Operating in Serbia while pricing in USD provides a structural cost advantage, as the team's salary costs in Serbian Dinars and Euros are materially lower than equivalent USD-denominated costs, supporting healthy margins. The multi-product studio structure under Melograno Venture Studio adds a layer of resilience, as revenue from Amelia (reported at $1M ARR) and Trafft diversifies the parent entity's income beyond wpDataTables alone. The large installed base of 80,000+ active installations and 1M+ downloads provides a broad organic funnel for premium conversions, and the 4.5/5 WordPress.org rating supports continued word-of-mouth and SEO-driven acquisition. The structured affiliate program via Impact.com at 30% commission further scales distribution without fixed marketing costs. However, the $500K ARR figure is modest in absolute terms and is an unaudited, undated self-disclosure — it may not reflect current performance. The offering of lifetime licenses at low price points ($189–$589) creates long-term support obligations without recurring revenue, which is a known financial liability for SaaS businesses. The team of approximately 6 named individuals (estimated 10–25 total) introduces key-person risk and limits capacity for rapid competitive response. Platform dependency on WordPress remains the single largest structural risk, as any adverse shift in the WordPress ecosystem could materially impair the entire revenue base.

Key strengths: Bootstrapped to ~$500K ARR with no external funding, implying positive cash flow and self-sufficiency, 12+ year operating history (2013–2025) demonstrating sustained product-market fit, Recurring annual subscription model providing revenue predictability, 80,000+ active installations and 1M+ downloads providing a large organic conversion funnel, Serbia-based team earning in USD creates favorable cost-to-revenue margin structure, Multi-product studio (Amelia at $1M ARR, Trafft) diversifies parent entity revenue, Structured affiliate program (30% commission, Impact.com) enables scalable performance-based distribution, Low capital intensity — predominantly people costs with minimal physical infrastructure, High user rating (4.5/5 on WordPress.org) supports organic discovery and retention, Media coverage in Smashing Magazine, HubSpot, Elegant Themes boosts brand credibility

Risk factors: Complete platform dependency on WordPress — adverse ecosystem changes directly threaten the business, Lifetime license obligations ($189–$589 one-time) create long-term support costs without recurring revenue, ~$500K ARR is modest in absolute terms and is unaudited, undated, and self-disclosed only, Small team (~6 named, estimated 10–25 total) creates key-person risk and limits competitive agility, No external funding limits capital available for rapid product expansion or competitive response, Competitive pressure from free alternatives (e.g., TablePress) and broader no-code data tools, No publicly available audited financial statements — external financial assessment is severely limited, FX exposure between USD revenue and RSD/EUR cost base (though currently a margin advantage, it is a risk if currencies shift)

Revenue by geography

Revenue by product/service

Workforce by country

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