Xandr (formerly AppNexus) Due Diligence
Run due diligence on Xandr (formerly AppNexus): check compliance and get alerts when suppliers change.
United States · www.xandr.com · 24 vendors
Xandr, Inc. is an advertising and analytics technology company that operates a global marketplace for premium digital advertising. It provides a data-enabled platform, including Xandr Invest and Xandr Monetize, to optimize return on investment for both advertisers and publishers. The company offers solutions for programmatic advertising, data-driven targeting, and advanced analytics across various channels like CTV, display, and mobile.
Resilience scores
- Digital Sovereignty: 96
- Digital Resilience: 9
- Financial Resilience: 9
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Services catalogue
11 services in catalogue across 5 categories; runs on 24 sub-vendors.
- Advertising Platform
- AppNexus
- Ad Exchange
Insights
Last updated 2026-10-23 · revision 9
24 direct vendors, 253 subvendors
Direct vendors by controlling owner country (sample)
- United States: 23
- Australia: 1
Subvendors by controlling owner country (sample)
- Italy: 1
- Canada: 9
- Czech Republic: 1
Compliance
5 in-scope frameworks identified; showing 3.
GDPR (source) — Evidence found
Evidence: https://privacy.microsoft.com/en-us/privacystatement
NIS2 (source) — No public evidence
Evidence: https://privacy.microsoft.com/en-us/privacystatement
ISO 27001 (source) — Evidence found
Evidence: https://privacy.microsoft.com/en-us/privacystatement
Financials
Financial Resilience Score: 9/10
While Xandr's standalone financials are not public, its financial resilience is exceptionally strong due to its integration into Microsoft, one of the world's largest and most financially robust technology companies. Microsoft (NASDAQ: MSFT) possesses a massive market capitalization, substantial cash reserves, and diverse revenue streams from cloud computing (Azure), software (Office 365), gaming (Xbox), and hardware. This provides Xandr with unparalleled financial backing and stability. Xandr's programmatic advertising technology is a strategic asset for Microsoft, enhancing its ability to compete in the digital advertising market against giants like Google and Meta. Microsoft is investing in this area, indicating a long-term commitment. Xandr benefits from Microsoft's extensive resources, including R&D capabilities, global sales networks, data infrastructure, and talent pool, which significantly de-risks its operations and future growth. Xandr's technology (DSP, SSP, Ad Server) remains a critical component in the programmatic advertising ecosystem. Being part of Microsoft allows it to leverage Microsoft's vast user base (e.g., Bing, MSN, Xbox, LinkedIn) and data insights, strengthening its market position. Therefore, despite not having standalone financials, Xandr's financial resilience is considered very high due to its strategic importance and integration within a financially robust parent company like Microsoft.
Key strengths: Parent Company Strength, Strategic Importance, Resource Access, Market Position
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