Zeotap Due Diligence
Run due diligence on Zeotap: check compliance and get alerts when suppliers change.
Germany · zeotap.com · 10 vendors
Zeotap is an AI-powered Customer Data Platform (CDP) that helps enterprises unify, manage, and activate customer data across marketing and digital channels. The platform focuses on collecting customer data from multiple systems, resolving identities, building unified customer profiles, segmenting audiences, and activating data in marketing platforms. It emphasizes privacy and GDPR compliance, offering solutions for data-driven growth.
Resilience scores
- Digital Sovereignty: 20
- Digital Resilience: 9
- Financial Resilience: 5
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Services catalogue
2 services in catalogue across 2 categories; runs on 10 sub-vendors.
- Customer Data Platform
- Personal Data Processing
Insights
Last updated 2026-07-29 · revision 1
10 direct vendors, 121 subvendors
Direct vendors by controlling owner country (sample)
- United States: 6
- Australia: 1
- Lithuania: 1
Subvendors by controlling owner country (sample)
- Portugal: 1
- Sweden: 2
- Singapore: 1
Compliance
9 in-scope frameworks identified; showing 3.
CPRA — Evidence found
Evidence: https://zeotap.com/platform/capabilities/german-grade-privacy/, https://zeotap.com/, https://cppa.ca.gov/
GDPR (source) — Evidence found
Evidence: https://zeotap.com/platform/capabilities/german-grade-privacy/, https://zeotap.com/platform/capabilities/data-governance-and-security/, https://zeotap.com/, https://trustcenter.zeotap.com/, https://zeotap.com/imprint/
ePrivacy Directive — Evidence found
Evidence: https://zeotap.com/platform/capabilities/german-grade-privacy/, https://zeotap.com/solution/data-collection-and-privacy/, https://www.gesetze-im-internet.de/ttdsg/
Financials
Three-year financials
- 2024:
- 2023:
- 2022:
Financial Resilience Score: 5/10
Zeotap's financial resilience is difficult to assess with precision because the company is a privately held German GmbH with limited public disclosure, and statutory filings in the Bundesanzeiger were not retrievable during this research. Revenue, EBIT, and equity figures for the last three fiscal years are not publicly verified, meaning cash runway and profitability trajectory cannot be quantitatively confirmed. On the positive side, Zeotap has raised over US$100 million cumulatively, including a ~US$60 million Series C in 2020 led by SignalFire, and benefits from a blue-chip enterprise customer base spanning telecoms (Virgin Media O2, TIM, Sky), retail (REWE, Douglas), and gaming. Its GDPR-aligned European positioning and strategic partnerships with Google Cloud, Snowflake, Databricks, and Braze provide meaningful commercial leverage. The 2021 integration of Deutsche Telekom's data marketplace also added strategic backing. However, the company faces significant headwinds: intense competition from far better-capitalized players (Twilio Segment, Adobe Real-Time CDP, Salesforce Data Cloud, Tealium), structural risk from cookie deprecation affecting its legacy ID+/Audience Boost business, customer concentration in a few large telco/retail accounts, and a history of restructuring including reported layoffs in 2022–2023, particularly in its Indian engineering base. Combined with minimal financial transparency, these factors place Zeotap's resilience in the mid-range.
Key strengths: Cumulative funding of >US$100M including ~US$60M Series C (2020) led by SignalFire, Blue-chip enterprise customer base (Virgin Media O2, TIM, Sky, REWE, Ford, Douglas), GDPR/European privacy positioning as differentiator vs. US CDPs, Strategic partnerships with Google Cloud, Snowflake, Databricks, Braze, Deutsche Telekom historically involved as equity holder via 2021 data marketplace integration, Product breadth expanded from third-party data into first-party CDP, AI (ZeoAI), and composable/Snowflake-native architectures
Risk factors: Cash burn and unverified path to profitability; audited P&L not publicly available, Intense competition from better-capitalized CDPs (Segment/Twilio, Adobe, Salesforce, Tealium), Cookie deprecation and identity-graph headwinds affecting legacy ID+/Audience Boost business, Customer concentration risk in a few large telco/retail accounts, Restructuring history with reported layoffs in 2022–2023, particularly in India, Limited financial transparency as a private GmbH with likely small-company reporting exemptions
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