Zeta Global Due Diligence

Run due diligence on Zeta Global: check compliance and get alerts when suppliers change.

United States · zetaglobal.com · 46 vendors

Zeta Global is an AI-powered marketing technology company that offers a cloud-based platform to help enterprises acquire, grow, and retain customers. Its Zeta Marketing Platform (ZMP) unifies customer data, leverages artificial intelligence and proprietary data, and enables omnichannel activation across various marketing channels.

Resilience scores

Technology vendors

Services catalogue

4 services in catalogue across 3 categories; runs on 46 sub-vendors.

Insights

Last updated 2026-09-13 · revision 1

46 direct vendors, 285 subvendors

Direct vendors by controlling owner country (sample)

Subvendors by controlling owner country (sample)

Compliance

11 in-scope frameworks identified; showing 3.

ISO 27001 (source) — No public evidence

Evidence: https://trust.zetaglobal.com/, https://zetaglobal.com/about/our-story/

CAN-SPAM Act — Evidence found

Evidence: https://www.unsubcentral.com, https://zetaglobal.com/platform/esp/, https://zetaglobal.com/privacy-policy/

CPRA — Evidence found

Evidence: https://zetaglobal.com/privacy-policy/, https://zetaglobal.com/privacy-choices/, https://www.unsubcentral.com, https://zetaglobal.com/resource-center/data-responsibility/

Financials

Three-year financials

Financial Resilience Score: 6/10

Zeta Global demonstrates strong top-line momentum, having crossed $1B in revenue in FY2024 with 38% YoY growth, one of the fastest growth rates in the marketing-cloud sector. The company has grown revenue more than 3x since its mid-2021 IPO while progressively narrowing GAAP operating losses and expanding Adjusted EBITDA margins from ~14% in FY22 to ~20% in FY24. A Q1-2024 equity offering raised ~$258M in net proceeds, strengthening the balance sheet, and operating cash flow has turned solidly positive. However, financial resilience is tempered by persistent GAAP losses driven by very high stock-based compensation (25-35% of revenue), which dilutes shareholders. The November 2024 Culper Research short report alleging aggressive accounting and questionable customer practices remains a material reputational and legal overhang despite company rebuttals. Additional risks include exposure to agency/reseller channels, privacy/regulatory pressures on identity data, founder concentration via dual-class shares, and cyclical marketing-spend sensitivity. Overall, growth and improving unit economics support a moderately positive resilience profile, but ongoing GAAP losses and the short-seller controversy prevent a higher score.

Key strengths: Revenue crossed $1B in FY2024 with 38% YoY growth, Adjusted EBITDA margin expanded from ~14% (FY22) to ~20% (FY24), Q1-2024 equity offering raised ~$258M net proceeds, Operating cash flow turned solidly positive, Scaled customer base growing: ~475 customers >$100K ARR, ~155+ >$1M ARR, Proprietary Zeta Data Cloud as competitive differentiator, No single customer >10% of revenue

Risk factors: Persistent GAAP operating losses, High stock-based compensation (25-35% of revenue) causing dilution, November 2024 Culper Research short report alleging aggressive accounting, Customer concentration and agency-channel exposure, Privacy and regulatory risks (GDPR, CCPA, cookie/ID rules), Founder/leadership concentration with dual-class share structure, Cyclical exposure to marketing spend, Predominantly US-revenue concentration (~85-90%)

Revenue by geography

Revenue by product/service

Workforce by country

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